Founded in 2012, SmallRig is dedicated to the development, design, production, and sales of cinematic and photographic equipment to build complete solutions for content creation in multiple scenarios. Currently, it ranks first in the global market share of multiple categories in the consumer-level cinematic and photographic equipment segment. SmallRig products are widely used in live broadcasting, vlog, short video, wedding, professional advertise production, radio and television, documentary, blockbusters, and other fields. SmallRig pioneered the User CoDesign (UCD) model in the industry and DreamRig program, the free product customization project for creators. As of June 2021, it has co-created 1,600 customized products with creators. In addition, it continues to acquire and adopt a great number of product development suggestions and ideas from creators and has developed 800 products for mass production. On this basis, SmallRig creates the most complete ecology of imaging peripheral products in the film and television industry, and establishes extensive cooperation with many leading brands in the imaging industry such as Sony, Canon, Nikon, DJI, and RED, with more than two million users worldwide.